Welcome to

The Challenge

Guilford Glazer Faculty of Business and Management
Ben-Gurion University of the Negev

Led by the Bengis Center for Entrepreneurship & Innovation

Oh no! This Challenge is over....

Worry not! A new challenge, in cooperation with a different international company, will be launched soon. In the meantime, take a look at the luxurious final event of our first challenge, hosted at Mercedes-Benz research center. Honestly? It was amazing.

Here's how we challenged our solvers...

What is

The Challenge?

An open innovation platform for students to offer real-world ideas to multi-national organizations.

The first challenge is presented by

Come up with

The next 100 million  

100 million what? You decide

New customers


Autonomously driven passengers



Digitalization, autonomous driving, security and connectivity - these trends will heavily influence vehicle development in the future. In order to meet the vast and fast technological changes, Daimler is constantly looking for new ideas. Innovation is vital to master the challenges of the future, to anticipate and recognize customers’ demands and to act quickly and flexibly

Present your idea abroad

Pitch your idea to the company's global innovation team 

Win first place

If you come up with a great idea you could

*Subject to Change

The challenge begins



Submit your idea by


Finalists announced


Final Event



Materials you can work with 

Additional materials will be published throughout December and January 




972-8-6479801 | 972-8-6479840


Ben-Gurion Blvd. 1, P.O. 653

Beer-Sheva, 8410501


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Please note that this is a different initiative than the Daimler AG challenge for employees. While both competitions seek ideas and business models targeted at the figure of 100 million, this initiative is led by Mercedes-Benz Research and Development Tel Aviv Ltd. The challenge for employees is led by Lab1886, the company's own innovation lab and incubator. The two challenge processes will remain separate. This challenge is open to students in Israel and around the world via submissions made through this website, while the internal challenge is open to employees via submissions made through the DigitalLife Crowd Ideas Platform.