shared value

about the challenge


Can you come up with a business idea that will create shared value? We'll give you all of the tools you need to understand creating shared value (CSV) and sustainable management. It's your job to come up with the next big idea, whether that's your own impact startup or a recommendation for big business.

Glass Buildings



Understand creating shared value.



Pick a track: impact startup or business recommendation.



Submit an idea by May 9th.

about the tracks

Impact Startup

Come up with an idea for a startup that addresses a social or environmental problem and is easily scalable.

Business Recommendation

Come up with an idea that will help corporations improve their sustainability through social or environmental practices.

Use the Triple Bottom Line theory to help guide your thinking. Does your idea take into account people, planet, and profit?

Your idea should address one of the UN's Sustainable Development Goals for a "better and more sustainable future."

Your idea should help businesses improve their corporate social responsibility by taking into account their social and environmental impact.

Focus on setting and achieving environmental, social, and governance goals.

Whichever track you take, your idea should ultimately create shared valueor create both economic and societal value by using business as a force for good.



Submit an idea on your own, in a team of up to 5, or as part of a course by May 9th.

8-10 teams are selected as finalists based on The Challenge judging criteria.

The finalists pitch their ideas in front of an international panel of judges.

meet the judges

Prof. Miki Malul


Guilford Glazer Faculty of Business and Management

Ben-Gurion University of the Negev

Momo Mahadav



Business for Social Responsibility

Prof. Oded Lowengart


Bengis Center for Entrepreneurship & Innovation

Ben-Gurion University of the Negev

Dr. Tamar Makov

Department of Management

Guilford Glazer Faculty of Business and Management

Ben-Gurion University of the Negev

judging criteria

You should consider:

  1. What social/environmental issue does your startup/idea address?

  2. Who is affected by this issue?

  3. How will your venture help address this issue?

  4. How scalable is the idea? What’s the potential impact?

  • The Problem

How well are the problem, its scope, and related trends described?

  • Market Research

Does the submission identify relevant statistics (market size, market growth), competitors, and market trends?

  • The Solution

Does the proposed solution address the identified problem?

How creative and/or innovative is the solution?

How feasible is it to implement?

(For the startup track) Does this business have strong growth potential?

To what degree is the solution compatible with The Challenge? (Does it create shared value?)

  • Impact

How big of an impact will the solution have? (Based on the solution itself and size of the problem addressed)

For the finalists, all of the above plus:

  • Depth and Scope of the Final Presentation

The judges will consider:


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